Socio-cultural exchange: Cultural diffusion

         Cultural diffusion is when one culture willingly accepts the ideas and beliefs imposed by another culture. This can take many forms and one of them is through transnational corporations. Depending on the country of origin, when a company presents their ideas and/or inventions, they are essentially bringing their attitudes to the rest of the world. Two famous transnational corporations are Apple and Dior.
         Apple is an American technological company founded in April 1, 1976. As time passed on under the leadership and ingenuity of Steve Jobs, the company flourished into a grand business empire that extended beyond the United States. Almost every country is a customer for Apple and they follow the corporation not just for their products, but also for their ideology. Many technological businesses like Apple have every intention to try and modernize and improve the people's lives for the better. Since humans tend to desire convenience and comfort so much, they often put their faith in these companies with the hope that their expectations will be fulfilled.
           Dior is a French fashion company in December 16, 1946. With the company's own ingenuity, they were able to capture the attention of their with their idiosyncratic perception of style and beauty through their clothing and other accessories. When Dior spread across the world, this gave birth to a new culture comprised of "fashionistas" or passionate individuals who believe that looking attractive or fabulous is important. A common ideology for fashion companies like Dior is that humans always want to be better than the other and often say that committing sins to a certain extent is acceptable. One way is through physical, external appearance, or being proud of one's own vanity.
            Transnational corporations are major catalysts of cultural diffusion for promoting consumerism. The companies often strive to protect the interests of their customers in hopes that they can grow from the profit and spread their ideologies to the rest of the world. The people who run these companies deliberately do so because they believe they are benefiting humanity and winning their love and respect, especially for their own gain.